The Brand.
Founder & CEO, Rebekah Smith
Rebekah Smith aims to showcase her intuitive sense of style through RIH. The Brand. Her brand journey has allowed her to further develop a unique blueprint, unlocking different elements of who she is as an individual. Rebekah was born and raised in South Carolina and grew up around the creative industry of modeling, and acting under The DeAbreu Agency. As a former Clemson University Track and Field star, this brand was created in 2020 to further identify who she was outside of Track and Field. This brand has allowed Rebekah to do just that. Rebekah graduated from Clemson University with a Bachelor of Arts in Psychology and Masters in Human Resource Development. She currently works in Information Technology as a Channel Account Manager while also running a clothing brand. You have already seen and will continue to see what all Rebekah has to offer through RIH. The Brand.
Our Philosophy
RIH. The Brand is a contemporary fashion label redefining the intersection of high fashion and streetwear. Rooted in individuality and self-expression, our collections blend bold silhouettes, unconventional details, and western-inspired influences to create statement pieces that challenge the ordinary.
With an emphasis on versatility, quality, and innovative design, RIH. brings a fresh perspective to modern fashion. Each collection is thoughtfully curated to balance elevated aesthetics with everyday wearability, allowing individuals to express their personal style without limitations.
RIH. Defined
