Atlanta Streetwear Market Fall '23

On November 18th, 2023, RIH. The Brand attended its first Atlanta Streetwear Market as a vendor. This the #1 Streetwear Expo held at the Atlanta Expo Center North Building which is a 150,000 square foot venue. This particular event averages about 5,000+ guest per day and will host up to 125+ brands each day. 

Each brand selects a given space of 6'x6', 10'x10', or 20'x20' for their booth. It is exciting to see how each brand creates a set design to represent their brand. Some brands bring in cars, build boats, but our goal was to create a set that protrayed a visual look book. 

August Brown of STEF Studios, is an amazing set designer in the film industry and the perfect person to help execute our booth setup. August and her team did everything in the design process as far as building a wood backdrop stand, painting the panels chrome, adding the grid, printing the photos, as well as setting up the wall the day before the event so that our booth would be ready. 

We had a phenomenal success rate and a great deal of sales. Most importantly, many collaboration opportunities were available while connecting with other brand owners, taking part in interviews, and overally sharing the same love for fashion. Each individual who stopped by our booth always reiterated the uniqueness and quality of our designs which is great to hear.

Although, streetwear often means unisex clothing that may include lots of graphic tees, hoodies, and sweatpants,  it was refreshing to bring our brand to this event and cater to an audience of women specifically, giving them something new. 

We do plan on attending the next pop up event in the Spring of 2024, so stay tuned. 

xoxo, RIH.